Creative Strategist



New York, NY, USA
Posted on Thursday, January 18, 2024

Curious about what it’s like to work at the world’s number 1 discovery platform as a Creative Strategist? We’re glad you asked!

What is the key purpose of a Creative Strategist?

As a creative strategist, you will work with leading brands and agencies to deliver advertising strategies, best practices and creative optimizations to help them achieve success with the Taboola advertising platform. You will prepare creative strategies and present recommendations to key internal and external stakeholders, including C-suite team members.

The role is part of the Taboola Creative Shop, a global team of strategists, data experts, designers, video editors and copywriters, that support Taboola’s most valued advertiser clients.

What skills and qualifications do I need?

For this role it is essential that you have:

  • 4+ years experience working as part of a creative team, developing creative strategies and direction, using data to guide these strategies as well as brand guidelines and marketing materials.
  • In-depth knowledge of digital marketing and understanding of different platforms such as websites, landing pages, recommendation platforms, and digital advertising
  • Informed with new generative AI powered tools preferred
  • Strong presentation skills (e.g., comfortable presenting at live events and webinars)
  • Willing to travel for various clients meetings (avg 4-5 times a year)

What will I be doing on a day-to-day basis?

  • Consult top-tier brands and agencies on creative strategy for the Taboola platform
  • Drive strategy for optimizing campaign assets, including copy, images, videos and landing pages
  • Turn internal and external data into effective best practices
  • Create and deliver educational materials for internal and external use
  • Oversee operational aspects of the Creative Shop team

Why Taboola?

  • If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.
  • Taboola NYC offers generous health, medical and dental coverage, 401k matching, a fully-stocked kitchen, and various gym partnerships.

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below.

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.