Sports Illustrated is seeking a Social Media Director to spearhead our social strategy, aiming to find and engage new audiences. This role is crucial to our mission of delivering high-quality journalism across multiple platforms and will lead a team of social media producers to drive engagement and audience growth, collaborating closely with our editorial teams to craft and execute our off-platform strategy.

What You’ll Do:



• Collaborate with Sports Illustrated and Minute Media colleagues to implement a cohesive content strategy driven by creativity and informed by data and analytics
• Develop shareable and engaging content franchises that leverage Sports Illustrated’s access and brand power, especially around cover launches and key tentpoles
• Manage relationships with internal stakeholders and external partners to expand our presence on key platforms
• Create bespoke platform strategies on an audience-first basis, set targets to align with goals, and track and communicate progress on growth and engagement
• Prepare executive briefing materials, facilitate meetings with internal stakeholders, and develop clear and consistent communication strategies for the team
• Work with the marketing team to align strategies for brand growth and the business intelligence team to identify audience opportunities

Where You’ll Be:

• We follow a remote-first approach to give you more options!

The expected salary range for this position is between $120,000 - $135,000 annually. Actual pay will be determined based on skills, experience, and location. Benefits available for this position include a flexible vacation policy, 15 paid holidays, paid parental leave, health insurance and a 401(k) with company match.

What You Have:



• 8+ years of relevant experience in social media, developing clear plans that guide content creation, distribution and audience development strategies
• 3+ years leading, managing, and inspiring teams
• Experience working with native platform tools and operating accounts directly, along with third-party programming or analytics tools
• Subject matter expertise and a deep understanding regarding audience engagement with sports and lifestyle content in platform environments
• High levels of data literacy, including the ability to parse internal and off-platform data to inform decisions
• Experience using insights and performance data to lead strategies and identify new audience opportunities
• Strong interpersonal skills, including excellent written and verbal communication

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.

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About The Team:

Sports Illustrated is the gold standard for sports journalism and has been for 70 years across both print and digital media.

Sports Illustrated’s publishing portfolio includes Sports Illustrated, Sports Illustrated Swimsuit, and Sports Illustrated Kids. Come join us as we push toward technological innovation, build a wider audience on a global scale, and continue to enhance the core mission of our legendary brand.