User Acquisition Manager



Jerusalem, Israel
Posted on Sunday, February 11, 2024

Lightricks is a pioneer in innovative technology that bridges the gap between imagination and creation. As an AI-first company with a mission to build an innovative photo and video creation platform, our photo and video editing tools – Facetune, Videoleap, and Photoleap – offer endless possibilities and inspiration, while our brand platform, Popular Pays, offers brands the opportunity to scale their marketing efforts by partnering with creators. We aim to enable both content creators and brands to produce engaging, top-performing content, based on groundbreaking facial recognition and generative AI features.

Our Performance Marketing team is responsible for the sustainable growth of Lightricks’ user base and revenue. The Performance team’s core job includes strategy, budgeting, reporting, and driving strategic decisions. We plan and deploy our marketing tech systems, working closely with our BI, Tech, Creative, and Data Science teams, establishing a data-first approach to inform decisions and optimization across multiple media partners (Facebook, Instagram, Apple, Google, TikTok, Snap, etc.).

We are hiring an entry level User Acquisition Manager. We pride ourselves at being the best in the art of performance marketing, and converting people into active subscribers and advocates of our award-winning collection of apps - which are used by hundreds of millions of content creators all over the world.

Our team will teach you everything you need to know to initiate and manage performance marketing search campaigns. We continually explore new ideas to stay ahead of industry trends that attract today’s digital audiences and drive significant growth.

What you will be doing:

  • Actively manage and carry out campaigns via various online advertising channels, test & optimize in real time.
  • Develop benchmarks, actively work to meet business goals, track and report performance (spend, sales, KPIs, etc.).
  • Identify and launch new marketing initiatives & tests to drive overall sales growth.

Your skills and experience:

  • High analytical skills and profound knowledge of Excel
  • BA/BSC university/college degree (advantage to a degree in scientific study, e.g. Industrial engineering, Economics, Business Management, statistics, etc.)
  • A desire to learn and develop in the marketing industry as well as self-learning abilities.
  • Independent and quick learner with an analytical understanding of marketing.
  • Diligent, proactive, highly organized team player.
  • High-level English - written and spoken
  • Highly motivated with great communication skills
  • Creative thinking and high attention to detail