Senior Marketer



Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Monday, April 1, 2024

Simply’s mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw put us on the fast track to building the world’s largest global consumer subscription service that’s revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, we’re reinventing the way we spend our time at home.

We're expanding our world-class team and looking for a results-driven Senior Marketer to impact how millions of people around the world learn or discover something new like music, singing, drawing, and more. This is a hands-on role within a multidisciplinary team, in which you’ll own the marketing end-to-end, understand different audiences and how to communicate with them, and methodologically identify marketing initiatives in pursuit of aggressive growth goals.

What does a Senior Marketer do at Simply:

If you’re truly passionate about driving growth, deeply understanding audiences, the consumer journey and are experienced in benefit-led message creation across channels like product, emails and ads, you might just be our special someone. Especially if you can turn your creative marketing-speak into a persuasive copy that resonates with our audience to drive action. You’ll work closely alongside product, developers, designers, and data analysts to drive value creation for business growth.

Key responsibilities:

  • Generalist marketing: You’ll build, execute, and optimize marketing strategies across different channels, aligned with our overall business goals and impact areas.
  • Direct-to-consumer strategy: You’ll directly influence the journey of millions of people.
  • Getting things done from start to finish: Working on multiple projects at a fast pace from conducting research, positioning, building the marketing strategy, hands-on execution, messaging, and measuring results. No challenge is too big!
  • Turning consumer-centric, quantitative, and qualitative insights into the right message for the right audience and setting the correct tone across multiple channels.

Experience and skills:

  • 4-5 years of generalist marketing experience in a global, performance-oriented, consumer company or start-up, as a Senior Marketing Manager, Growth Marketer, or Product Marketer. You are a true all-around marketing expert who has tried many strategies and is methodological.
  • Deeply understand US audiences, the competitive landscape and all parts of the consumer journey, using audience-led thinking to determine the best way to achieve an outcome.
  • A growth mindset with strong analytical understanding, naturally being data and insights driven.
  • Native-level English communication skills & the ability to write your own marketing copy across the funnel.
  • A highly independent team player. Yes, exactly that. You’re an amazing team player, and don’t need anyone to hold your hand.

Spark factors:

  • Consumer product experience - big plus
  • Experience with online advertising - big plus
  • Brand familiarity - big plus