Industry Lead - eCommerce
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
We are looking for an Industry Lead – eCommerce to act as a strategic, data-savvy expert who will be embedded within the Sales organization and responsible for owning the performance and growth of the eCommerce vertical across North America. This role blends commercial execution with consultative leadership, enabling AppsFlyer to scale its presence and impact in a market that spans from foundational UA education to advanced retail media innovation.
You will serve as the go-to expert for the eCommerce vertical, partnering with Sales, Customer Success, Marketing, Product, and Enablement teams to shape client strategies, influence deals, and contribute to vertical-specific thought leadership.
What You’ll Do
- Own the eCommerce Book of Business in North America — including vertical planning, pipeline analysis, and identification of upsell and expansion opportunities.
- Partner with Sales on high-value deals, providing vertical-specific benchmarks, competitive narratives, and product fit guidance.
- Deliver vertical insights across internal and external channels: through EBRs, client workshops, events, or content.
- Collaborate with data analysts to develop KPIs, monitor performance trends, and surface key vertical opportunities.
- Work with Product, Marketing, and Enablement to build scalable content and influence go-to-market programs.
- Track regional eCommerce shifts, platform trends (retail media, D2C, marketplaces), and consumer behavior to adapt strategy and messaging.
- Contribute to thought leadership by publishing insights and engaging with audiences on social platforms.
- Represent AppsFlyer in external industry forums, including speaking at or participating in eCommerce-related events and conferences.
What You Have
- 6+ years of experience in growth, strategy, or marketing roles within eCommerce or retail organizations
- Deep understanding of customer acquisition and retention strategies, including UA, re-marketing, conversion optimization, and omnichannel retail dynamics
- Analytical and strategic mindset; able to use data to guide action and storytelling
- Track record of working with Sales and GTM teams on enterprise-level client strategy
- Strong communication and presentation skills - able to lead discussions with C-level stakeholders
- Ability to travel 15% of the time
Why eCommerce, Why Now
The eCommerce vertical represents one of the most high-potential growth areas for AppsFlyer in North America. As the industry shifts toward mobile-first commerce, retail media networks, and performance-driven brand strategies, measurement and attribution are becoming central to success.
With a diverse set of players, from D2C brands to large marketplaces, there’s a clear need for vertical-specific insights, GTM focus, and consultative partnership. This role plays a key part in shaping AppsFlyer’s presence and impact in the space, while unlocking growth for the business, the region, and the person leading it.
Why This Role Matters
As part of the global Industry Lead team, this role ensures AppsFlyer is positioned as a strategic partner in North America’s eCommerce ecosystem. By consolidating client needs, performance data, and commercial insights under one vertical lead, the eCommerce Industry Lead drives sustainable growth and consistency across regions. This role is key to elevating AppsFlyer’s brand and GTM precision in one of our most high-potential and competitive verticals.
For our SF and NY-based candidates, the expected On Target Earnings (OTE) are between $215,000 and $280,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.