Marketing Operations Manager
AppsFlyer
Are you fascinated by Automation capabilities, processes strategy and project management? Do you enjoy working with people all over the world?
We’re looking for an energetic, creative, resourceful, and super communicative person with a can-do attitude to join our global Marketing Ops dynamic team and help us build and maintain the next generation Marketing Ops environment.
The ideal candidate is a tech savvy, strategic thinker with strong project management skills who has experience as an operational marketer and a strong background with Marketing Automation tools (preferably Marketo).
You should be a natural problem solver with great attention to details and excellent time management skills to succeed in this role.
What you'll do:
- Manage projects end to end: plan, design and execute Marketing Operations projects using project management skills and business process understanding
- Marketing Automation: actively manage, maintain and enhance Marketing Automation tasks, while understanding our Sales-Marketing environment
- Contractors management: own processes with our external contractors while optimizing their work
- Cross-functional collaboration: work daily with regional and global teams across the broader AppsFlyer organization, understanding their needs and prioritizing to meet deadlines
- Data-driven reporting: produce various reports drawn from different data systems and sources for analyzing project KPIs
- Stakeholder training: provide continuous training to relevant stakeholders on data interpretation, optimal lead management and Marketing Ops processes
- Lead nurture: maintain and optimize lead nurture funnels
- Campaign building and Management: build campaigns using Salesforce & Marketo, perform list imports, email campaigns and different website tools
What you have:
- Technology savvy: strong passion for understanding technology and business processes around them to effectively address common pain points
- Marketing Automation experience: at least two years of working experience with Marketing Automation tools (preferably Marketo) in B2B companies
- Salesforce experience: at least two years working experience with Salesforce
- Stakeholder management: proven ability to drive change and harness collaboration from different teams and groups to meet our needs
- Integration tools proficiency: experience with Make/Integromat (preferable) or similar service
- Data Analysis skills: expertise in Excel / Google Sheets, preferably with ability to use AI for advanced data analysis
- Strong strategic thinking: ability to strategize and develop work processes and project designs
- Attention to detail - passionate about researching problem sources/bugs and ensuring they are resolved
- Communication skills: native or near-native English level - written and verbal skills
- Organizational skills: strong organizational and time-management skills, experience with Asana or a similar tool
Bonus Points:
- Global high tech B2B/SAAS company experience
- HTML experience
- BA/BSc in Industrial Engineering / Marketing / Data Science or equivalent
- Being introduced by an AppsFlyer team member
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.