Field Marketing Manager, GCR
AppsFlyer
Overview
What is #LifeatAF? How can we crystallize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging team member, and a respected and valued mentor.
Are you a passionate B2B marketing professional who wants to grow your career by working on numerous projects for a market-leading mobile SaaS company? You’ll be joining a team of nine amazing individuals responsible for growing revenue, customer satisfaction, and brand awareness across GCR. You’ll be involved in all aspects of our marketing mix and developing skills to help you take your career to the next level.
In GCR, we're looking for a savvy yet humble Field Marketing Manager with B2B experience. This role will focus on our marketing activities with ecosystem partners in GCR. They should have an ALL-IN spirit, learn fast, and not be afraid to take risks by going above and beyond to drive our marketing programs to the next level. They thrive in a dynamic environment, are creative, data-driven, and an independent self-starter -- while knowing how to orchestrate initiatives between regional and global marketing teams and their goals.
What you’ll do:
- Cultivate relationships with industry media, institutions, and ecosystem partners to leverage joint marketing efforts both online and offline, maximize brand impact, and drive business results.
- Take a leading and ownership role in creating holistic marketing projects (events/virtual events/content/other innovative ideas) with ecosystem partners that drive performances with both branding and business results: Strategy & Planning (20%), Negotiating/Communicating (30%), and Executing (50%) - from start to finish, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, and follow-up.
- Manage and execute industry sponsorship programs in a holistic manner by mapping and evaluating valuable industry events/virtual events in the region.
- Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels, while constantly measuring results and optimizing for success.
- Constantly evaluate, prioritize, and optimize opportunities as they arise.
What you have:
- 3+ years of marketing experience in B2B tech companies and managing top industry partners and 4A agencies.
- Experience in accomplishing end-to-end marketing events/virtual events.
- Highly detail-oriented with exceptional organizational, time management, and negotiation skills.
- Self-starter; able to work independently in a rapidly growing company with a growth mindset; strong multi-tasking skills.
- Empathetic, collaborative mindset, able to build trust and work efficiently with key stakeholders and co-workers.
- Works well under pressure.
- High standards for production and deliverable quality.
- Strong presentation skills, and best-in-class PowerPoint and Google Slides skills.
- Native Chinese speaker with advanced proficiency in written and spoken English.
- Bachelor’s degree or higher with a track record of academic excellence.
Bonus Points:
- Event or field marketing experience in B2B marketing companies is a strong plus.
- 4A agency (communications, events, or digital marketing) experience.
- Familiarity with marketing automation tools like Marketo and Salesforce is a plus.
- Knowledge of the mobile marketing and MarTech landscape.
As a global company operating in 20 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.