Agency Alliances Manager



New York, NY, USA
Posted on Friday, April 12, 2024

We are looking for an Agency Alliances Manager! The AppsFlyer Agency Alliances team works with the world’s leading agencies and brand marketers, verifying that they measure the true ROI of their marketing campaigns. In this role, you will drive engagement with agency partners looking to leverage AppsFlyer solutions for client activations.

In this role, you will be tasked with developing relationships with agency partners across big holding companies, independent agencies, and tech consultants. You will also support existing agency/brand client activations by being a best-practice consultant. The ideal candidate will have a successful track record of working with media agencies in adopting SaaS analytics/platforms. The key to this role will be the ability to build relationships, deliver educational initiatives, and provide consultative selling.

What you’ll do:

  • Execute a comprehensive agency alliance strategy to drive revenue growth through key agency partners
  • Identify and engage with key decision-makers within advertising agencies to build strong relationships and partnerships to scale AppsFlyer usage and customer referrals
  • Navigate complex agency organizations to identify key stakeholders and decision-makers on specific prospects, effectively influencing their decision-making process and recommendations to the customer
  • Maintain a hunter mentality to proactively scope new business opportunities and drive revenue growth.
  • Collaborate with internal sales, marketing, Customer Success, and product teams to align strategies and objectives for mutual success and growth
  • Act as a trusted advisor to agency partners, providing strategic guidance on mobile marketing best practices and industry trends to facilitate a trusting relationship for growth
  • Monitor and analyze market trends, competitive activities, and industry developments to identify new partnership opportunities within the agencies - e.g enriched engagement types
  • Deliver compelling presentations to agency executives and broad teams, showcasing AppsFlyer's value proposition, solutions, and industry trends/challenges
  • Collaborate with the global agency team within AppsFlyer to align on global strategic initiatives and ensure consistency in approach and messaging.

What you have:

  • 7+ years of proven experience in business development, alliance management, or agency partnerships within the mobile marketing or advertising technology industry
  • Demonstrable understanding of the marketing landscape and how AppsFlyer compliments the work of an advertising agency for our mutual customers (and prospective customers)
  • Hunter mentality with a track record of identifying, surfacing, and/or closing new business opportunities
  • Strong network and relationships within the advertising agency ecosystem - the ability to strike up new relationships and be comfortable in networking events/industry conferences
  • Excellent communication, negotiation, and presentation skills - Ability to take complex industry topics and translate them into easy-to-understand presentations and conversations
  • History of navigating complex agency organizations and influencing key stakeholders
  • Collaborative mindset with the ability to work cross-functionally both internally and with external strategic partners

Bonus points:

  • Knowledge of mobile attribution, analytics, and marketing technology solutions

For our NY-based candidates, the expected On-Target Earnings (OTE) are between $180,000 and $200,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO