Brand Design Team Lead



Herzliya, Israel
Posted on Monday, July 17, 2023

We're seeking a visionary brand design team lead to join our creative team. This is a versatile and multidisciplinary role in which you will shape and elevate our brand identity and visual language across all touchpoints. You'll lead a team of 7 talented designers, ensuring their work aligns with our brand guidelines and business objectives and help them achieve design and creative excellence. You will be the gatekeeper of our brand visibility, keeping it consistent, innovative, and up-to-date.

All the work is done in collaboration with cross-functional teams and as part of a larger creative team that creates world-class 360 campaigns.

What you’ll do

  • Lead and inspire a team of 7 skilled brand designers- 5 direct reports onsite and 2 remote and dotted. You will provide guidance, feedback, and mentorship to foster their growth and development and help them push the boundaries of creativity. You will set the design direction and standards, ensuring that design outputs are innovative, impactful, and aligned with the brand vision and the company's business goals.
  • Lead the development and maintenance of our visual identity, continuously updating and refreshing our brand inventory and assets and constantly envisioning ahead.
  • Collaborate closely with cross-functional teams, including product marketing, content marketing, paid and organic growth, field marketing, HR, and more, to understand business objectives and translate them into effective and cohesive brand experiences.
  • Collaborate closely with the creative team (copywriter, video creators, social media manager) to create engaging 360 campaigns and connect all the dots with pixel-perfect design.
  • Maintain and develop our design system to optimize workflow and work efficiency and ensure seamless work with our dev team.
  • Stay up-to-date with design trends, emerging technologies, and industry best practices, incorporating them into our design strategy and training the team accordingly.

What you have

  • Minimum of 7 years of experience in brand design, and at least 2 years in leading such a team, with a focus on B2B SaaS companies.
  • Proven experience in managing a team of designers, leading, mentoring, and recruiting designers.
  • Deep understanding of brand identity development, visual design principles, and UI & UX best practices.
  • Strong strategic mindset with the ability to translate business objectives into effective brand design strategies, and a deep understanding of best practices in the B2B SaaS space.
  • High proficiency in design software such as Figma, Adobe Creative Suite and web design system implementation.
  • Strong communication skills to articulate your artistic vision and collaborate effectively with cross-functional teams.
  • Exceptional leadership skills with a knack for motivating and guiding creative talents
  • A strong portfolio showcasing your brand design work, highlighting your ability to create cohesive brand experiences.

Bonus Points

  • Being introduced by an AppsFlyer team member

As a global company operating from 20 offices across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO